Felicia SOnline Marketer
About Me
My primary goal as Digital Marketer is to find and send potential customers to your offer in ways that give you the best possible value for your marketing budget allocation. I have been running Facebook and Google ads since 2012 in many different verticals and ad formats. Verticals: - Information Products - eCommerce (Pet products, Print on Demand products, Baby products, Clothing, Jewellery, Cellphones and Electronics - Lead Generation for Local Service-based businesses - Lead Generation for IT SaaS businesses (worldwide) I specialize in these Ad Formats: - Google Search - GDN - Google Shopping Ads (South Africa and worldwide) - Youtube Ads - Facebook / Instagram Feeds and other channels - Facebook Messenger ads - Messenger Marketing (chatbots).
I can take full ownership of a complete marketing campaign from research through offer creation, ad copy, creative design and production (image and video), ad setup, optimization, scaling, budget control data manipulation and reporting (via Google DataStudio). I deliver all outputs based on your input brief and target KPI's (budget, target CPA, ROI, ROAS).
Included in my Digital Marketing service I also include online property creation like e-commerce platforms, websites, sales funnels, chatbots and the like. Contact me to see if there is a match between my skills and your requirements.
Recommendations
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Lead GenerationRated as an Expert
August 2019Extremely helpful in helping me to understand how to improve my marketing strategy. He helped me with tips and strategies that are definitely going to help me become more efficient in reaching my target market and increasing my return on ad spend.
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Genrate Awareness through Social and Google AdsRated as an Expert
June 2019 -
Increase Convesion Rates on Shopify StoreRated as an Expert
May 2019Really great to work with - really knowledgeable and willing to dig into things.
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WordPress Campaign PagesRated as an Expert
May 2019Quantifiable results, exceptional communication - very easy to work with.
Professional Experience
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Digital Marketing Lead
May 2019 - PresentFocus the team on the tasks at hand or the internal and external customer requirements for lead generation and marketing activities.
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Online Conversion Optimisation Lead
April 2014 - May 2019I designed and implemented 10+ custom web-based CRMs, lead conversion funnels, automated weekly reporting and improvements metrics across departments.